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From Transactional to Transformational: Leveraging Donor Identity to Build Trust and Make the Ask
Wednesday, September 10, 2025, 12:00 PM - 1:00 PM CDT
Category: Webinars
Eligible for 1 CFRE Education Point
Learn how to shift from a transactional model to a donor-centric model using identity and aligned values. This session includes tools to help teams reframe stewardship conversations, portfolios, and campaign planning to align with donor identity and build confidence to make the ask.
Takeaways:
- How identity-based approaches improve long-term donor retention
- Building trust through shared values and empathy
- Diagnosing and evolving transactional culture in your org
- How identity plays a part in making the ask.
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